I actually didn't think we would see this one this soon. It is, of course, the logical step to take but I really did think that the record industry would rather go bankrupt proudly singing the DRM tune before something like this happened. But today Apple and EMI announced "Higher Quality DRM-Free Music" on iTunes.
No, seriously. It appears to be true.
I will stop myself from ranting along about the true evils of DRM, the anti-customer business model of big conservative record companies, how they deserve a punishment and how they have completely frozen in a business model so dated that it isn't even funny. I don't mind paying for music, but the attitude the recording industry shows their paying customers makes me sick.
Sure, I would like to have seen a truly lossless encoding and a price decrease. But I guess you can't have it all.
Anyway, interesting move, now let's see what happens.